This Privacy Policy describes how The Monarch Downtown (“The Monarch,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information obtained through our website, www.themonarchdowntown.com, including in relation to booking accommodations, rental applications, and other interactions with our services. By using our website or providing personal information to us, you consent to the practices described in this Privacy Policy.
Information We Collect
Submit a rental inquiry or contact form
Book a short-term or long-term stay
Apply for a lease
Subscribe to our newsletter or updates
Communicate with our customer service team
This may include:
Full name
Email address
Phone number
Mailing address
Government-issued ID or driver’s license (for verification)
Date of birth (if required for rentals)
Employment and income information (for long-term rental applications)
Payment information (credit/debit card, billing address)
Emergency contact information
Preferences or special accommodations
Automatically Collected Information
When you access our website, we automatically collect:
IP address
Device type and browser information
Date and time of your visit
Referring website or source
Pages visited and time spent
Clickstream data and usage patterns
Geographic location (city/state)
This data is collected through:
Cookies (see Section 5)
Web beacons
Google Analytics or similar tracking tools
Information from Third Parties
We may receive information about you from third-party platforms such as:
Online booking engines (e.g., Airbnb, VRBO, Furnished Finder)
Social media platforms (if you engage with us there)
Background check providers (for long-term rentals)
Payment processors (e.g., Stripe, PayPal)
How We Use Your Information
We use personal and usage information to:
Process reservations and lease applications
Communicate with you about bookings, availability, and inquiries
Verify identity for security and leasing purposes
Send transactional and marketing emails (you may unsubscribe anytime)
Respond to customer service requests
Customize your experience on our website
Improve our services, properties, and website performance
All such providers are contractually obligated to protect your data.
Legal Compliance
We may disclose your information to law enforcement or regulatory authorities if required by law or to:
Enforce lease or rental agreements
Respond to subpoenas, court orders, or legal process
Protect our legal rights, property, or safety, or that of guests, staff, or the public
Business Transfers
If The Monarch Downtown is sold or merged with another company, your information may be transferred as part of that transaction, subject to standard confidentiality agreements.
Your Data Protection Rights
Depending on your location, you may have the following rights:
Under GDPR (for EU/EEA residents):
Right to access your personal data
Right to correct inaccurate data
Right to erasure (“right to be forgotten”)
Right to restrict or object to processing
Right to data portability
Right to withdraw consent at any time
Under CCPA (for California residents):
Right to know what personal data is collected and shared
Right to request deletion of your data
Right to opt out of the sale (we do not sell personal data)
Right to non-discrimination for exercising your rights
To exercise any of these rights, contact us at: themonarch@rehqzone.com
Cookies & Tracking Technologies
We use cookies and similar technologies to:
Remember your preferences and settings
Understand website usage and visitor behavior
Track affiliate and referral traffic
Measure marketing campaign effectiveness
Types of Cookies We Use:
Essential cookies: Required for core site functionality
Analytics cookies: For performance tracking (e.g., Google Analytics)
Marketing cookies: Used for advertising or retargeting (e.g., Facebook Pixel)
You may opt out of cookies through your browser settings or via opt-out tools like www.aboutads.info/choices or www.youronlinechoices.eu (EU).
Data Retention
We retain your personal information only as long as necessary for:
Providing services and completing transactions
Legal and tax obligations
Rental history and security deposit documentation
For marketing or newsletter data, you may unsubscribe at any time, and we will delete your record upon request.
Data Security
We take data security seriously. Our safeguards include:
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HTTPS encryption
Secure cloud storage with access controls
Limited employee access to sensitive data
Regular software updates and malware scanning
PCI-compliant payment processing
However, no system is 100% secure. Please use caution when sharing personal information online.
Third-Party Links
Our website may contain links to external sites (e.g., restaurant recommendations, booking platforms). We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
Children’s Privacy
We do not knowingly collect or solicit personal data from children under 18. If we become aware that we have inadvertently collected such data, we will delete it immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal, operational, or technological changes. We encourage you to review this page periodically. The updated policy will be posted with a revised “Effective Date.”
Contact Us
If you have questions, concerns, or data requests, please contact:
The Monarch Downtown
401 Clinton Avenue E, Huntsville, AL 35801
Email: themonarch@rehqzone.com
Phone: (727) 642-5461
Website: www.themonarchdowntown.com
Comply with legal obligations, property regulations, and tax reporting